Comfortable and Stylish Activewear
Thank you so much for stopping by! My name is Latona Howard and I am the founder of Sovereign athletic wear and apparel. I was inspired to start the apparel line due to my passion for fitness and the desire to express my power and strength through the brand.
No matter what our agenda is, we are backed by motivation. In the search for clothing that possessed empowering messages to help endure workouts and other daily tasks, I decided I can create my own motivational brand.
Sovereign was born to inspire myself and others with the goal that we all can win.
- Possessing supreme or ultimate authority
The strength to lead is fueled by our ambition to achieve. Never underestimate the power that lies within... Your greatness is up to you!
Our Name and Logo
Sovereign was created so that when you see it, you are reminded of your strength to blaze your own path, to be empowered, and to lead. We stand by the adjective definition version of Sovereign, to possess supreme and ultimate power.
The Sovereign lion head was chosen as a logo because it has historically served as a symbol of wisdom, courage, and strength. As individuals, we are faced with obstacles and difficulties regularly and if you believe in yourself, you can overcome anything. Whether it’s fitness goals, challenges in parenthood, the workplace, or everyday life, our Lion is a constant reminder that the bravery needed to conquer our goals and forge ahead is always within.
Being a small business ourselves, we are steadfast in supporting the small and local businesses initiative. Our pieces are printed exclusively at a local print shop, refreshcollective.org who embody the same values as our brand.
Thank you, Sovereign, for the professional service, quick delivery and thank you message inside. Our Sovereign t-shirts get complimented every time we wear them—“That’s dope!”
I can’t wait to purchase more of your designs. They are trendy and unique! Thank you!
—Vicki, North Carolina
Shiloh | Atlanta, Georgia
“I love my Sovereign cropped sweatshirt! The material is so soft and warm. Amazing quality, will definitely be buying the other colors!”